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A subscription platform for the UK's fastest-growing cat food brand

Blink cat food subscription platform

Blink is a premium cat food brand for discerning cat owners who prioritise ingredient quality and feline health. They needed a technology partner to build a customisable subscription platform — one that could match their unique bundle configuration requirements and scale with rapid growth.

  • They needed a bespoke subscription platform

    Blink's market research showed customers wanted configurability: bespoke bundles, easy mid-cycle changes, and flexible pricing. Off-the-shelf solutions couldn't deliver. Pixie Labs ran a structured discovery, evaluated vendors using a feature-feasibility matrix, and recommended a headless e-commerce architecture built around Elastic Path — then delivered it in 15 weeks.

We helped Blink achieve…

  • 01.

    4.8 TrustPilot rating

    Strong customer satisfaction from launch, reflecting a platform that's intuitive and easy to personalise.
  • 02.

    Hundreds of thousands of orders

    Shipped to tens of thousands of customers, with lean warehouse operations scaling seamlessly alongside the business.
  • 03.

    UK's fastest-growing cat food brand

    The platform gave Blink the foundation to scale rapidly and confidently pursue continued sustainable growth.

Using our Vital Systems™ process to drive progress

  • Diagnosing the market

    Combined Blink's research with vendor analysis, benchmarking competitors like Tails, Huel, and HelloFresh to identify gaps and opportunities.

  • Selecting the stack

    Used a feature-feasibility matrix to score suitability and implementation ease, recommending Elastic Path headless e-commerce with a custom frontend and bespoke warehouse system.

  • Building in iterations

    Delivered over 15 weeks using Agile methodology with two-week cycles, maintaining close collaboration with the Blink team and working directly with Elastic Path on novel bundle subscription challenges.

  • Launching and scaling

    Beta-tested with a closed user group for early feedback, then launched to strong customer reception — with infrastructure ready to grow alongside the business.

Blink cat food subscription platform

Results

The result was a fully customisable subscription platform built on headless e-commerce, with bespoke bundle management and a warehouse fulfillment system tailored to Blink's unique needs. From launch, it powered hundreds of thousands of orders, earned a 4.8 TrustPilot rating, and helped make Blink the UK's fastest-growing cat food brand.

  • 01

    Elastic Path headless e-commerce for flexible, configurable subscription bundles.

  • 02

    Custom customer frontend for a smooth, brand-aligned subscription experience.

  • 03

    Bespoke warehouse fulfillment system matched to Blink's bundle configuration needs.

  • 04

    Product analytics to track performance and inform ongoing optimisation.

The platform allowed rapid scaling. We're now the fastest-growing UK cat food brand, confident in continued sustainable growth.
Damian Koblintz,
Head of Growth