Pixie Labs

A premium platform to intake more patients

Sollis Health is a US concierge healthcare provider offering membership-based medical services. But while their in-person experience was seamless, their digital one was lagging behind. The website had grown slow, fragmented and difficult to update. Forms didn’t flow cleanly into Salesforce. And teams couldn’t make changes without developers.

They needed a high-performing platform

Sollis Health, a US concierge healthcare provider, delivers premium membership-based care. Pixie Labs rebuilt their digital platform in nine weeks, modernising the website, streamlining intake and empowering internal teams to work faster and smarter.

We helped Sollis Health achieve...

01.

40% faster platform

Page load speeds improved by more than 40%, reducing friction in the membership journey and supporting higher conversion rates.

02.

Increase in patient sign-ups

Early testing showed an increase in completed sign-ups, supporting more patients and empowering brand and business growth.

03.

Greater team autonomy

Sollis teams can now edit content, launch campaigns and monitor analytics in real time without technical support

Using our Vital Systems™ process to drive progress

Diagnosing issues

We mapped Sollis Health’s tech, workflows and team setup. Interviews and audits revealed key bottle necks and improvement areas, creating a clear roadmap for faster delivery and stronger alignment.

Planning priorities

We worked with leadership to turn insights into action. A structured plan defined priorities, ownership and sequencing, ensuring every team knew what to deliver, when and how success would be measured.

Rebuilding systems

We rebuilt the platform with Next.js, Directus and Salesforce APIs for speed and scale. Formsort, GA4 and OneTrust completed a modern stack built for reliability, autonomy and continuous performance.

Priming for growth

Integrated systems now give Sollis full visibility and control. Teams update content, track leads and optimise campaigns independently, driving faster conversions and setting the stage for scalable growth.

The result was a high-performance website built on a headless CMS, with integrated Salesforce lead flow and a vastly improved user experience. With a scalable architecture and streamlined workflows, Sollis Health now has a robust platform ready to support growth through new markets, services and patients.

Forms: Formsort with "resume later" logic.

CMS: Directus (Azure-hosted) for structured content.

Analytics: GTM, GA4, VWO, plus Rollbar for error tracking.

Frontend: Next.js + Vercel for high performance and SEO.

Compliance: OneTrust cookie consent, optimised for load time.

CRM Integration: Custom Salesforce APIs (createCheckout, finalizeLead, updateLead).

By removing barriers to care - no long waits, no surprise bills - we diagnose sooner, intervene faster and patients literally ask to come back

Dr. Scott Braunstein,

Chief Medical Officer