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Sollis Health

Turning a rigid sign-up form into a conversation-starter

The rebuilt Sollis Health website open on a monitor in a clinic room

Sollis Health is the leader in concierge medicine: membership-based care with a doctor who knows you, on call around the clock. Sollis is a premium experience, but their website lagged behind. They brought in Pixie to rebuild it, end to end, in nine weeks.

  • They needed visitors to feel cared for from the first click

    We designed and built a new sign-up journey: a guided conversation rather than a form. It's as attentive as a Sollis physician, and it still captures the data the business runs on. To support it, we rebuilt the rest of the website from the ground up, with a new architecture and design.

The Sollis Health locations page, showing centre details and the doctors at each site

We helped Sollis Health achieve…

  • 01.

    From seven seconds to one

    We cut the wait before the page appears from seven seconds to just over one. That lifted search performance and made the site feel as premium as the membership.
  • 02.

    3x conversion lift

    In the five weeks after launch, new memberships ran at three times the previous daily rate, and most people now finish signing up rather than stopping to ask for a callback.
  • 03.

    A/B testing built in

    Marketing can show visitors two versions of a page at once and keep whichever wins, with lead data arriving in real time.
The How It Works section of the rebuilt Sollis Health website

Using our Vital Systems™ process to drive progress

  • Diagnosing issues

    We mapped what the business needed against what visitors needed. Sollis wanted a stronger brand, more sign-ups and less manual work; visitors wanted a faster, clearer route to becoming a member.

  • Planning priorities

    We took on the architecture, build, testing and launch. With nine weeks to go live and the design running alongside the build, we sequenced the work carefully and made trade-offs early rather than at the end.

  • Rebuilding systems

    The sign-up form became a guided journey that asks a few questions per step and is accessible on any device. Behind it, we connected marketing, sales and operations into one system, so a lead captured at the first click arrives in Salesforce complete.

  • Priming for growth

    A new content management system lets Sollis update and grow the site themselves, without coming back to us.

A member completing the Sollis Health membership sign-up flow on a phone

Results

The website, sign-up, payments and Salesforce now run as one system rather than four stitched together.

  • 01

    Next.js on Vercel for a fast website built to convert.

  • 02

    Directus for content, so the team can update the site themselves.

  • 03

    Formsort for the sign-up and quote journey.

  • 04

    Custom Salesforce and Stripe integrations linking leads, invoices and accounts.

  • 05

    Google Tag Manager, Google Analytics and VWO for analytics and A/B testing.

  • 06

    OneTrust for privacy compliance and Rollbar for error monitoring.