A content management and credits platform for an award-winning cine lens brand
TRIBE7 is a cine lens technology company founded by Bradford Young (Oscar-nominated cinematographer) and Neil Fanthom. Their flagship BLACKWING7 lens range combines contemporary mechanics with vintage cinema aesthetics. They needed a technology partner to replace a manual PDF-based credits workflow and give non-technical staff full control over their website.
They needed autonomy and a better way to showcase their work
TRIBE7's team was evolving rapidly but depended on developers to update website content. Separately, their manual PDF workflow for sharing lens credits across customers and distributors created friction in sales and marketing. Pixie Labs ran a structured audit of the existing site, mapped TRIBE7's content workflow, and documented business requirements around authorship and aesthetic standards.
We helped TRIBE7 achieve…
01.
Reduced administrative overhead
Operational efficiency gains from replacing manual PDF distribution with an automated, always-up-to-date platform.
02.
Full content autonomy
The team can now respond quickly to business changes without requiring developer support.
03.
An immersive credits showcase
A filterable on-site credits platform replaced PDF distribution, enhancing sales engagement across film, TV, commercials, and music videos.
Using our Vital Systems™ process to drive progress
Auditing the existing site
Conducted a user audit of the existing site and mapped TRIBE7's content workflow to understand pain points around authorship and content updates.
Documenting requirements
Defined business requirements around aesthetic standards and content autonomy, ensuring non-technical staff could manage the site independently.
Designing the credits experience
Designed an intuitive credits page with filters allowing users to search by lens tuning across film, TV, commercials, and music videos.
Implementing Directus CMS
Chose Directus, an open-source headless CMS, for its flexibility, customisation capabilities, and intuitive interface enabling non-technical content management.
TRIBE7 now has a fully managed website and an immersive, filterable credits platform that replaced their manual PDF workflow. The team gained autonomy to respond quickly to business changes, and sales engagement improved through a showcase that demonstrates specific lens tunings across relevant creative environments.
01
React frontend powering a rich interactive experience — from the homepage carousel and lens explorer to tuning comparison tools and filterable credits.
02
Directus headless CMS giving non-technical staff full content autonomy.
03
Vercel hosting for fast, reliable delivery worldwide.
The Pixies really try to understand what the thing you are trying to fix is, rather than just taking the brief and building the first thing you ask for
Veronica,
Creative Strategist, TRIBE7